Finnish UAS entrance examinations are held during second/third week of APRIL in and outside Finland- FinNips arranges entrance examination outside Finland. If your application is legitimate you will get the entrance invitation by March. The entrance examination dates and places will be mentioned in your entrance invitation mail. Finnish UAS cooperates each other in several degree programmes, i;e; you will get only 1 entrance invitation for the same degree programmes that you have applied.
Applicants are required to read the pre-reading material before participating in the entrance examination.The written part of the BBA entrance exam contains an essay, multiple choice questions, mathematics and logical deduction. The oral part is conducted as group discussions. Applicants skills in English is assessed on applicants written and oral performance. Applicant must pass all parts of the entrance exam. The entrance examination consists of the following sections: Min/Max
| Essay | (3/10 pts.) |
| Multiple-choice questions | (2/6 pts.) |
| Mathematics and Logic | (2/8 pts.) |
| Group discussion | (3/16 pts.) |
| Total points: | 10/40 (maximum) |
PRE-READING MATERIAL - INTERNATIONAL BUSINESS 2016-BBA
For the Entrance Exam 2016 Finnish UAS have selected one article from the Harvard Business Review and information from a global Finnish company, the KONE Corporation.The main themes of the entrance exam are EXPERIENCE ECONOMY, INNOVATION, SUSTAINABILTY & DIGITALIZATION.
1.Experience Economy:
Read the article:
Welcome to the Experience Economy. Harvard Business Review, July-August 1998, by
B. Joseph Pine II and James H. Gilmore.
The theme of the article is the concept of experience economy. Today customers
increasingly want experiences, not only products or services, and more and more
businesses, such as KONE, are responding by designing and promoting experiences
for their customers.
2a) KONE in Brief
Get to know the company through these two presentations:
KONE in Brief (pdf-document):
KONE: Dedicated to People Flow (youtube video)
2b) Design, Innovation and Digitalisation
Read the whole KONE Corporation Customer Magazine:
People Flow Magazine 2/2012: “Design to Inspire”
Read only the pages 8 – 9 “New rules of the game” in this customer magazine:
People Flow Magazine 13/2014: “Driving Change with Digital”
2c) Business Model and Financial Success
Study this presentation:
An attractive business model with a high return capital. Presentation by CFO
Eriikka Söderstöm, Sept 25, 2015.
2d) Sustainability and People Leadership in Practice
Read the whole KONE Customer Magazine:
People Flow Magazine 13/2014: “Aiming for the Long Term”
Watch this video to know more about KONE People Flow Day:
Watch this video: Interview with KONE Senior Vice President Tarek Elnaggar
Read carefully each and every segment of the above described content . Good Luck with your application . The above learning material is only for the International Business / Business Administration studies.
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